Dr Sarah Mubiru is the Founder and Managing Director of Aroma Honey Toffee (AHT) Limited located in Kampala, Uganda. She explains below her inspiration for running a biobased business that is transitioning into a pilot commercial enterprise with support from BioInnovate Africa, to produce high-quality Aroma Honey Toffees.
What motivated you to start your business?
I have always liked eating sweets (candies). Aroma Honey Toffee Limited was born from my desire to have healthy sweets available in the market for consumers to enjoy eating. The idea has translated to a honey value-added product that is also contributing to increased pricing of honey for beekeepers.
Why should consumers buy your product?
Aroma Honey Toffees are made from honey with zero processed sugar. Honey is known to contain medicinal properties and is a source of minerals and vitamins. African honey is sourced from a rich natural and medicinal flora. We produce the sweets in four assortments of ginger, coconut, groundnuts and arabica coffee sourced from African farmers. Ginger is known for its ability to improve digestion, coconut for providing the body with disease fighting antioxidants and groundnuts are rich in protein. Arabica coffee from the eastern highlands of Uganda has a unique and pleasant aroma and is highly preferred by many coffee drinkers. These ingredients in Aroma Honey Toffees present a product targeted at providing pleasure with consciousness of health using purely African products and ultimately benefiting African producers.
What opportunities do you see for the future of your business?
Aroma Honey Toffee will grow into a global brand, beginning with East Africa and Africa, because sweets are consumed globally, and honey is also available globally. The sweets are light in weight, have a long shelf life, and can be sent over long distances. Getting Aroma Honey Toffees produced by business partners across the world is not difficult and will be explored starting with our current BioInnovate Africa partners in Kenya and Rwanda.